Andres Wittermann on international media relations trends

Social Networks Around The World

I just found a great map on locally dominating social networks around the globe here.

It shows that Facebook is the number one social network in most countries - but that to find your audience in some countries you need to go beyond that. In Europe the big exceptions are Netherlands (with Hyves), Portugal and Romania (with Hi5), Czech Rep. (with Lidé), Poland (with Nasza-klasa), Hungary (with Iwiw), the Baltics (with One and Orkut), Moldavia (with Odnoklassniki) and Russia, Belarus and Ukraine (all with V Kontakte).

Again, even in the age of globalization you need to think local when you want to reach your audience. Global outreach is certainly easier than ever before - but things are in permanent flow and this map may look different next year.

The Beginning of a New Automotive Era - Tesla Coming to Europe

It seems to be official now - Tesla, the company producing the first "mass-market" electrocar, is about to open their first European offices. In Monaco (wonder why!), London (my second home) and - Munich (hooray, my homebase).

Not that I will be able to afford the car, but this is the hottest car I know currently. I also use them as a test case in my seminars on International PR and it seems everyone grasps it immediately.

If this won't fly as a PR success, I don't now what will.