It seems that Apple missed a big opportunity when launching TV content on German iTunes this week.
The initial feedback showed that the audience was completely taken by surprise. E.g. Werbeblogger complained that he could not find the full offerings (it seems to me he simply had not downloaded a new version of iTunes yet). So I think the preparation could have been done better.
Now the users are feeding back on different forums, blogs and inside iTunes. Feedback is that it is too expensive (one old Harald Schmidt show for €2? are they serious?), only having shows on offer which have been on TV already, only offering German audio (and people really want the original version), etc. etc.
It seems that Apple trusts to be successful in the long run. A bit arrogant if you ask me. But in the end it will certainly be successful as it is from Apple, you may say. Well, I would not be that sure. There are so many other Internet TV offering s out there these days that it is only a question of time until people will be able to access at least old TV content in English for free (from Europe) without going to suspicious websites. I really wonder if Apple's TV approach can be successful - and if they should not have prepared this better at least this time.
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