An interesting survey by Hitwise shows that socially struggling people tend to use Yahoo! rather than Google. And the more privileged ones are using Google rather than Yahoo! Don't ask me to explain this.
This certainly explains why Ali Baba is now interested in Yahoo! The power to the people, Proletarier aller Länder vereinigt Euch!
Andres,
Very interesting. I hadn't really given this much thought.
The other major SE, MSN AdCenter makes a bigger deal about demographic targeting on their PPC platform.
Do you have any thoughts on why Yahoo is bigger with socially struggling people?
And are there any implications to Yahoo!'s market capitalization that may impact its share price acquisition? (assuming they actually are going to be acquired or merge)
Thanks for the heads up.
Joshua Feinberg
Posted by: Joshua Feinberg | March 06, 2008 at 11:58 PM
As for me it is a very useful post.
http://www.pdfspirit.com/marco-polo-reisef
Posted by: Justus | August 31, 2010 at 05:37 PM