This morning I attended the latest Nextperts Breakfast, a Munich-based get-together for bloggers (or peoplel interested in blogs). Today Christian Kuhna from Siemens' corporate communications media relations department spoke about the recent Siemens story on SPIEGEL ONLINE.
For those who don't know this - Siemens' CEO, Klaus Kleinfeld, is running an internal blog. Recently he was attacked by Siemens staff (at least 300 comments we were told) after the news broke that the advisory board had approved a 30% payrise for the board - unfortunately this became news more or less on the same day when Siemens BenQ went into the German equivalent of Chapter 11. The comments were sent to SPIEGEL ONLINE by an unknown member of the Siemens staff and published there.
Kleinfeld decided to continue with the blog and to keep an open communications culture at Siemens, which I appreciate. What I don't understand though is that I was told that SIemens had not developed a strategy of how to deal with potential attacks around the payrise - six months after that had been approved by the advisory board. Someone obviously had not thought this could be the source of a crisis.
Everybody knows thought that Germans are only sensitive when it comes to two topics really - beer prices and their salaries. And everybody should know that envy is another big German pastime. I think blogging can still teach some people what really concerns people - even if they have to learn it the hard way.
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