It seems to be official now - Tesla, the company producing the first "mass-market" electrocar, is about to open their first European offices. In Monaco (wonder why!), London (my second home) and - Munich (hooray, my homebase).
Not that I will be able to afford the car, but this is the hottest car I know currently. I also use them as a test case in my seminars on International PR and it seems everyone grasps it immediately.
If this won't fly as a PR success, I don't now what will.
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