Reputation management by Youtube

I just found an interesting video on Youtube where I am not sure exactly how old it is (seems about three days, but it might be much older).

Still, I find it very interesting - it shows Queen Rania of Jordan talking about Arabic culture and how surprised people will be learning everything about a country like Jordan. I find it very interesting they chose Youtube as a platform to launch a conversation / discussion on that topic. The 815 comments so far are showing this seems to work.

I wonder what happens next and how they will continue this dialogue. But it is (and will be) certainly something to learn from.