The end of the press is coming nearer. There still are some around who think this is a hype and that in the end this may not happen - we still have many clients who think offline coverage is better than online. When I ask them though where they are getting news from, they say (without a blink of their eyes) "from the internet". Can someone please explain?
Well, here you go - I just found the latest US stats on internet spend online vs offline on Techcrunch, my fav tech blog.
Enjoy the numbers and then let me know where you would spend your marketing budget, after having allocated most of it to PR obviously.
Well, I believe the media channels will change over time. But in the future people will drown more and more in information and starve for knowledge at the same time. And there is a strong role for classic journalism. The "press" - in the best sense of the word - stands for a discipline of verification, for commenting todays news from different angles and provide a forum for criticism and compromise. If you look at studies on which media people do trust it is the press (mainly classic newspaper and TV).
Posted by: Susanne Sperber-Pflaumer | April 01, 2008 at 10:14 PM